WISCONSIN DELLS, Wis. (March 21, 2011) - Dells Raceway Park has announced a marketing partnership with Reel Brothers Harley Davidson of Mauston to create the Reel Rider's Club. By teaming up with Reel Brothers, DRP will be the most motorcycle-friendly racing venue in the state of Wisconsin.

The partnership will offer special parking and involvement in the DRP program. It will also provide cross-promotions and special offers to patrons of both businesses.

"Hundreds, perhaps thousands of Motorcycle Riders pass through the Dells area every weekend," DRP promoter Joe Graziano said. "Together with Dave and Rod Reel, we have some great ideas that will make this the place to be on Saturday Nights"

As part of the partnership Dells Raceway Park will open the gates to the Reel Rider's Club to provide secure parking inside the DRP grounds for all motorcycle riders. The parking area will be located inside the gates in the turn four area.

Reel Rider's Club will also be able to participate in DRP promotions, such as the monthly Bike nights to be held on the final Saturday night of each month during the 2011 season. Other cross-promotions and special offers will be announced at a later time.

With locations in Mauston and Wisconsin Dells, Reel Brothers Harley Davidson specializes in Harley Davidson apparel, parts and new and pre-owned bikes. They are located at N4833 State Road 58 in Mauston and 524 Wisconsin Dells Pkwy in Wisconsin Dells. For more information visit www.reelbrothershd.com.

Dells Raceway Park is located at N1070 Smith Road five minutes north of downtown Wisconsin Dells, Wis., off highway 12-16. For more information including the latest news, the 2011 schedule and more visit www.dellsracewaypark.com.