American Speed Association PR
DAYTONA BEACH, FL (Tuesday, February 23, 2010) - Joe Graziano and Lance Fielitz continue to look at how they can be creative and innovative to attract new and current race fans. As the owners of Dells Raceway Park, an ASA Member Track in Wisconsin Dells, WI, they are going into the 2010 season with some new ideas and updating some current ones.

“We have made some changes to our 2010 lineup,” Graziano said. “Our weekly show will feature late models as our top division. We have migrated our Super Stock division to align with the new ASA Midwest Tour Sportsman Series and I think we will see a great car count from that division. Our Pure Stock and Bandit divisions will be back along with our new Six Shooter division.”

The new Six Shooter division is a new entry class with simple rules, “Knock out the glass, add a few safety items and you are racing!” said Race Director Scott Sauerbrei. “Racing has never been easier or cheaper. We’ll even help racers prepare the safety items and let you store the car at the track to keep costs to a bare minimum.” The new division hopes to capture those who have been interested in racing or some high school teams.

They will also have days dedicated to Karting in 2010 with nine stand alone dates. Graziano said the plans are for the karts to run on the 1/3-mile oval with some possible chicanes to keep the racing safe.

For the fans, they will see a change on admission in 2010 as they lowered the weekly adult admission from $12 to $10. Special events will $15 for adults.

One thing that will not change in 2010 is they will return as an ASA Member Track, “There are three things that our decision to renew with ASA,” Graziano said. “The first is their availability for some of the best up-scale racing insurance. This is a good thing for the track along with the personal accident insurance available to our competitors. The second is Dennis Huth. He has been like a mentor to me because he has been in my shoes as a promoter and has been in this business for a long time. He is always available when we have a question. The third is that I think its good for a short track to be involved with a sanctioning body like ASA. It gives strength and credibility to be a part of something that is bigger and growing.”

With the track located in “The Waterpark Capital of the World,” Dells Raceway Park will return a popular tourism draw that it started in 2009, “The Drive or be Driven” Driving Experience. It’s an opportunity for anyone to get behind the wheel of a short track late model stock car or go for a ride along. Packages start as low as $35. “This was a huge success for us in 2009, this was a big tourism draw,” Graziano exclaimed. “We expect our number of participants to double in 2010.”

“Joe and Lance have been doing a great job on making Dells Raceway Park a successful racetrack,” Dennis Huth, ASA President said. “Both like to think out of the box. Joe with how he likes to create an entertaining race program and Lance bringing his restaurant experience to their concession stands. They go out of their way to continuously improve the facility with fan comforts and great customer service.”

For more information on Dells Raceway Park and their “Drive or be Driven” program, please visit www.dellsracewaypark.com.

The ASA Member Track program is comprised of dirt and asphalt short tracks along with road courses around the United States, as well as a variety of regional and national touring series. For more information, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and tours involved in the ASA, visit www.ASA-Racing.com.

ASA members in good standing are eligible for a $500,000 Excess Medical Benefit as well as a $20,000 Accidental Death and Dismemberment Benefit. Coverage for the member begins while traveling to a location promoting an ASA-sanctioned event and continues until arrival home again. The American Speed Association, in conjunction with WSIB Motorsports Insurance, is the only sanctioning body to offer insurance coverage which extends beyond the boundary of the racetrack itself (complete details are available online at www.ASA-Racing.com).

ASA®, ASA Racing®, American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with ASA Late Model Series, LLC.